10 Reasons
1.  No defined purpose or passion
2. Tyranny of the urgent
3. Boredom or complacency
4. Burnout
5. Failure to communicate
6. Gap between “walk” and “talk”
7. Employees are not valued
8. An inward focus
9. Fixation on bottom line 
10. No goals or celebration of achievement
Why do companies lose their          passion and purpose?
 A focused and impassioned brand fixes all 10 of these problems!