A brand is a promise.
 You keep your promise at all cost.
 Your brand is your most valuable asset.
 Your brand is an outward focus. Your business is not about your company —it’s about your market — your customer.
 Your brand is what people think and feel about your company.
 Your brand is what your company thinks and feels about itself.
 Your brand is the wind in your corporate soul — the snap in your sail.